What’s In a Logo?

What’s in a logo?

What is it about the logos that we love, that draw us to them?

In the case of the logos I love, what the product represents incites a positive feeling. In the case of certain brands I chose to use/wear, when I see the given logo, I know it is of quality. When I hear the name, I know what to expect. Logos is an abbreviated version of what to expect from a brand.

In the “About Us” section, there is a portion that reads: : “Everyone has a status apparatus. Your means of expression is whatever is important to you. Each person has a means to express their status. Your status is defined by whatever tool you use to do so, making expression one of the most powerful tools we have as human beings. “

Our logo is fairly simple as you can see but 3 very simple elements of life were chosen in order to get our message across.

A: A heart is the picture is shown in the A portion of the logo. Love is a universally valued part of our existence, regardless of culture. Traditionally, we are taught that most things that we dedicate our lives to should come out love. (Marriage, relationships, children, careers, etc.) I believe that this is a large part our status as individuals.

B. Coins are shown in the B portion of the logo. It is said that money makes the world go ’round. Our society is one of consumerism. Consumerism is the equation of personal happiness with consumption and the purchase of material possessions. It is a battle that has become harder with the way everything is marketed to us now! In addition, money directly deals with your status in our society. We equate money with happiness. Supposedly, the more money you have, the happier you will be.

C. A grenade is shown in the C portion of the logo. The denial of our more primitive impulses for violence has been an issue since the beginning of time. When egos, resources, and checkbooks are messed with, war ensues. Hidden agendas are shrouded in what is presented to us as “protecting the homefront”. We all know that isn’t true. War is war and every society prides itself in its ability to “protect” it’s own. Military supremacy is an ultimate status apparatus™.

All of these elements on the simplest level are money, power and respect. These are viewed, to many, as the elements that makes life ideal. On paper, I suppose these are three things that would make my existence tolerable. In any case, they definitely are things that we equate with status.

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