P.Y.T.: Design Jacking 101

The P.Y.T. design has been an amazing door opener for the Status Apparatus brand. Its unique spin on “woman of the moment” Amber Rose has been the source of its momentum. Beyond that, its just aesthetically pleasing and I’d like to thank all of the people who have supported it by way of purchase and kind words. Tastemaker, Music Fan, and all around cool guy Ryan Lyons recently contacted me about what can only be seem as outright blatant design jacking. Mr. Lyons contacted me and asked if I heard of Rap artist Cyhi The Prince. Upon my saying that I hadn’t, he sent the video for his double feature video “Studda & Im 100″ posted below

At about the 4:46 mark, I saw this:

and FiNALLY

Here’s 2 reasons why I think that this is more than a coincidence.

1. Here is the original Complex shoot pic that the above shirt design was taken from. A shadowy picture of Amber Rose.

2. The fact that is in fact Amber Rose with a red band that is the length of the picture. In addition, the red band on the side of Amber Rose is almost the exact same shade as the P.Y.T. design.

The Status Apparatus design was in existence far earlier than the post date (December 2009) of the video. Without feeding too much into the negativity or  dismay that this may create for the average group of people, we are not such beings. All we ask is that you pay close attention to the execution our version of the concept. The red band on the side on the Status Apparatus design reads “STATUS”. Attention to detail my friends. Just wanted to bring it to the attention of our fans. Support the line! Much more greatness is ahead for us! Thank you…we are flattered.

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