The P.Y.T. design has been an amazing door opener for the Status Apparatus brand. Its unique spin on “woman of the moment” Amber Rose has been the source of its momentum. Beyond that, its just aesthetically pleasing and I’d like to thank all of the people who have supported it by way of purchase and kind words. Tastemaker, Music Fan, and all around cool guy Ryan Lyons recently contacted me about what can only be seem as outright blatant design jacking. Mr. Lyons contacted me and asked if I heard of Rap artist Cyhi The Prince. Upon my saying that I hadn’t, he sent the video for his double feature video “Studda & Im 100″ posted below

At about the 4:46 mark, I saw this:

and FiNALLY

Here’s 2 reasons why I think that this is more than a coincidence.

1. Here is the original Complex shoot pic that the above shirt design was taken from. A shadowy picture of Amber Rose.

2. The fact that is in fact Amber Rose with a red band that is the length of the picture. In addition, the red band on the side of Amber Rose is almost the exact same shade as the P.Y.T. design.

The Status Apparatus design was in existence far earlier than the post date (December 2009) of the video. Without feeding too much into the negativity or  dismay that this may create for the average group of people, we are not such beings. All we ask is that you pay close attention to the execution our version of the concept. The red band on the side on the Status Apparatus design reads “STATUS”. Attention to detail my friends. Just wanted to bring it to the attention of our fans. Support the line! Much more greatness is ahead for us! Thank you…we are flattered.

Come to the official release party for Status Apparatus’s 2010 1ST Quarter Collection!!! (Check out the lookbook at http://statusapparatus.com/main/?page_id=60) This is the beginning of a beautiful situation in which City of Gods Boutique will now be carrying Status Apparatus in their shop. See some new gear from IROCKFOX, Compete, and Antonio Carew. Come get fresh in the city!!!

Check out the event on facebook here

Status Apparatus is proud to present the 2010 1ST QUARTER COLLECTION. We invite you to take a closer look at that will be included. The below gallery is a complete look at what is to come mid January 2010. (HINT: FS=FULLSCREEN)

Brief Description Of Products

Cut and Sew Flannel Shirts-high quality fabric classically tailored with gentle care and subtle embellishments. These garments are thick, head-turning, warm, and made to last. (The Piece Will Be Released in a Red, Yellow, and White Colorway)

The P.Y.T. Shirt-The P.Y.T. shirt is a beautifully printed picture of Amber Rose aside a mesmerizing print that reads “STATUS”. Made with 100% cotton t-shirts and a slimmer cut, there is no mistaking why this shirt has been added to the collection.(The Piece Will Be Released in a Black Colorway)

Erratic Tee-The writing is on the wall and it seems that the message is that Status Apparatus is here to stay. The “Erratic Tee” introduces a very simple lettering in a very bold manner. The contrasting colors makes for a very eye catching piece. (The Piece Will Be Released in a Black and Navy Colorway)

Iron Hype 3/4 Quarter Raglan- This Mike Tyson Design was done  by Designer Thomas Kuriatko, a digital artist, whose work has been in many publications including Format Magazine. The design is an ode to classic 70s blaxploitation movies. The 3/4 Quarter Raglan is suited for comfort and who wants to make a strong statement about their style. This piece is timeless. (The Piece Will Be Released in a Black ,Red, and Blue Colorway)

STATUS FITTED CAP-In collaboration with emerging fitted cap company Flat Fitty, the intricately crafted fitted cap has character. This is a piece that you will notice subtleties months after your purchase. With a blend of old school flavor and new school convention, this is a hat for anyone who values well made, aesthetically pleasing headwear. Status Apparatus is proud to present its first of many fitted caps.